Nos conseils marketing pour faire croître votre marque
Our blog brings together concrete advice, trends and strategic analyses to help businesses in Montreal optimize their online presence.
Explore our articles on branding, social media, digital strategy, and more.
Why invest in local SEO in Montreal
# Why invest in local SEO in Montreal in 2025
In Montreal, digital competition is increasingly fierce, even for local businesses. Investing in local SEO ensures you appear **at the right time, in front of the right audience**, in your neighborhood or city.
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## 1. You appear where your customers are looking
80% of consumers conduct a Google search before visiting a local business. If your Google listing isn't optimized, or if your site isn't showing up in local results, you're missing out on customers who are ready to buy.
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## 2. Local SEO attracts qualified leads
Unlike advertising, local SEO attracts people **who are already looking** for your services. Examples:
- “Montreal Rosemont beauty salon”
- “Little Italy marketing agency”
This is **hot traffic**, ready to convert.
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## 3. Google favors businesses with good local rankings
Good local SEO is:
- An optimized Google Business listing
- Customer reviews
- Strategic local keywords (neighborhoods, city, services)
- A fast, clear, mobile-friendly site
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## 4. It is a sustainable and profitable strategy
Unlike paid advertising, organic SEO is a long-term investment. Once positioned well, you attract qualified traffic every month—without paying per click.
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## 5. Your competitors are already doing it
In Montreal, local SEO is becoming **an essential lever** in areas such as:
- Local trade
- Professional services
- Beauty treatments
- Creative agencies
In summary
Local SEO is a powerful, accessible, and sustainable tool for any business looking to grow in Montreal.
At Forest Marketing, we help brands stand out locally with a tailor-made SEO strategy.
Schedule an SEO consultation with Forest Marketing
Instagram vs. TikTok: Which Platform for Your Brand in 2025?
#Instagram vs TikTok: Which platform for your brand in 2025?
The social media landscape is evolving rapidly. In 2025, two platforms will dominate the game for brands: Instagram and TikTok. But which one is best suited to your marketing strategy?
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## 1. Two platforms, two energies
**Instagram** focuses on aesthetically pleasing content, established communities, and consistent branding.
**TikTok**, on the other hand, focuses on spontaneity, viral creativity and raw authenticity.
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## 2. What is your target?
- **18–30 years old?** TikTok is your playground.
- **25–45 years old?** Instagram remains king, especially for professionals and lifestyle.
- **B2B?** Instagram + LinkedIn = good combo. TikTok can work with an original strategy.
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## 3. Objective: awareness, conversion or engagement?
- **Quick awareness?** TikTok offers huge organic reach.
- **Strong engagement and lasting branding?** Instagram allows you to build a loyal community.
- **Direct conversion?** Both have effective formats (Reels vs TikTok Ads).
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## 4. The content factor
- TikTok requires short, natural, human videos.
- Instagram allows you to combine professional visuals, Reels, Stories and carousels.
👉 If you can **produce video content often**, TikTok is powerful.
👉 If you have a strong and polished brand image, Instagram will help you solidify it.
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## 5. Why not both?
A cross-platform strategy can maximize your visibility.
At Forest Marketing, we tailor your content to each platform so that **every channel supports your growth**.
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## Conclusion
There's no one-size-fits-all answer. The key is to **choose the platform that best reflects your brand, resources, and goals**.
➡️ [Need a personalized audit? Schedule a consultation]
The 5 Marketing Mistakes SMEs Make in Montreal
The 5 Marketing Mistakes SMEs Make in Montreal
In Montreal, the majority of SMEs are active online… but **too few of them have a truly effective strategy**. Here are the 5 most common mistakes we encounter—and our tips for avoiding them.
1. Not having a clear strategy
Many post on social media or launch campaigns without a real plan.
What you need: A **tailor-made marketing strategy**, with specific objectives, a clear message, and a consistent timeline.
2. Underestimating the importance of local SEO
Without SEO, your customers can't find you.
Even today, too many SMEs ignore their **Google Business listing** or do not target the right keywords.
What you need: **Optimize your local presence** to attract qualified customers nearby.
3. Neglecting the quality of visual content
Blurry, cluttered, or inconsistent visual content hurts your image.
What you need: Visuals aligned with your branding, clear, engaging and well-thought-out content.
4. Be present on all platforms… but badly
Wanting to do everything: Instagram, TikTok, LinkedIn, Facebook… without a suitable strategy.
What you need: It's better to **manage 1 or 2 platforms well** than to neglect 4.
5. Not measuring results
Publishing without tracking performance is flying blind.
What you need: analytics tools (Google Analytics, Meta Insights, etc.) and **regular adjustments**.
SMEs in Montreal have everything to gain from professionalizing their marketing.
At Forest Marketing, we help you **avoid these mistakes** and build a simple, effective, and sustainable strategy.
Let's discuss your goals
schedule a free consultation